Al Seer

Founded in 1961, Al Seer group has over 55 years of successfully distributing and developing FMCG brands. Al Seer is proud of its reputation as the largest and best in class distributor in the lower Gulf. It has successfully grown partnerships which range from new businesses to 50 year old relationships. Al Seer partners with a number of world class brands including Dettol, Colgate, Kleenex, Dabur, Ferrero, McVities, Anchor, Heinz and Americana among others.Al Seer’s Vision is to be the preferred brand building partner in the region. Its goal is to deliver higher than category growths for its partner brands, while constantly setting new benchmarks in FMCG distribution.